Where there is no vision, the people perish – Proverbs 29:18 After being in business for myself for 3 years, I know I have a lot to learn. My goal, and my agency’s goal, is to partner with companies to provide their brand with a voice that can be heard above the noise. In doing […]
One of the best things about the Internet is that it is constantly changing and evolving at a rapid pace. The way that consumers use computers today is dramatically different from even as recently as five years ago. Unfortunately, this can also make it inherently difficult to stay ahead of the curve. One of the […]
SPIB began collaborating with HIP Creative Inc. over a year ago. Several months were spent working on branding, logo, color scheme, type treatments and copy, which collectively bring to life the attributes of SPIB: quality, integrity, consistency, commitment, and sustainability.
One of the best print ad campaigns of all time, was the Volkswagen, Think Small campaign. Doyle Dane Bernbach agency(DDB) launched this bold campaign that won Americans over in the 50’s and 60’s. Besides the fact that this was one of the greatest print campaigns, it becomes even more impressive to know a small, ugly, Nazi car made such an impression on a post- war America. Would it have been successful without this approach?
Content marketing is one of the hottest ways to find new customers and cement relationships with returning customers. If you own or run a small business, content marketing is an opportunity to drive new customers to your website or into your brick and mortar business that you should take advantage of.