SPIB began collaborating with HIP Creative Inc. over a year ago. Several months were spent working on branding, logo, color scheme, type treatments and copy, which collectively bring to life the attributes of SPIB: quality, integrity, consistency, commitment, and sustainability.
One of the best print ad campaigns of all time, was the Volkswagen, Think Small campaign. Doyle Dane Bernbach agency(DDB) launched this bold campaign that won Americans over in the 50’s and 60’s. Besides the fact that this was one of the greatest print campaigns, it becomes even more impressive to know a small, ugly, Nazi car made such an impression on a post- war America. Would it have been successful without this approach?