No Culture, No Vision
Where there is no vision, the people perish – Proverbs 29:18
After being in business for myself for 3 years, I know I have a lot to learn. My goal, and my agency’s goal, is to partner with companies to provide their brand with a voice that can be heard above the noise. In doing so, we’ve had a lot of meetings with, who my father-in-law would call, “tire-kickers”. A tire kicker has more problems than what you see on the surface. Ultimately, they lack vision. They may be goal-oriented, they may be wealthy, but they’ve become complacent.
So, what does it take to run a tight ship and be the leader in your industry? Keep reading to find out!
A company needs a distinct culture and vision to thrive. Without these things, companies invariably fail, or do not perform at the level they should. You can’t have just one or the other to achieve maximum company success, either. You’ve got to have both to have a successful, thriving, and vibrant company.
“A culture without vision is directionless.”
Does your company have strong leaders in place who know how to create the right culture and vision for the type of business you’re operating? If you don’t, you’re at a disadvantage with your competitors. Having these leaders in place is part of developing a unique and purposeful company. They also must be able to convey your ideas to your staff and get them on board with said ideas, so everyone is following the same vision and living in the same corporate culture. Without this cohesiveness among the leaders and the other employees, your company can easily devolve into a group of different factions with different priorities, which is a sure recipe for the implosion of your company.
“A great culture starts with a vision or mission statement. These simple turns of phrase guide a company’s values and provide it with purpose. That purpose, in turn, orients every decision employees make. When they are deeply authentic and prominently displayed, good vision statements can even help orient customers, suppliers, and other stakeholders.” – John Coleman
Your vision is the start of it all, and if you don’t have a mission statement, you don’t have even an inkling of a vision. A vision for your company allows it to thrive; without it, you’ve got chaos. Is there chaos in your company? Check to see if you have a mission statement with an idea for your vision written down somewhere. If you don’t you’re not reaching your full potential. This lack of vision is all too common among people in leadership positions.
Do you want your company to be successful? Develop a vision that is clear, crisp, focused, and pertinent to your business. A good vision tells you where you want your company to go and what you want it to achieve. Once you have a clear vision in mind for your company, it must be communicated to your executives and other leaders, who will use it to develop your culture. With your vision, everyone in the company will know where the business is going and what their roles will be in getting it there. It also sets the groundwork for the building of the culture.
Culture is the overall environment that exists within your company. It is the way people do things when they are at work. Most employees spend more time at work than they do anywhere else. They need to believe in the company and its mission, and also feel at home within the company and its culture. It is important that they feel appreciated at work and like the people with whom they interact at work every day, while working toward a common goal. Furthermore, a company culture, mission, vision, values, etc., can look great on paper but without living it out daily, it’s completely pointless. Lead your team in creating a culture that others want to believe in and take part of.
“While companies are incredibly diverse, it occurs to me that successful ones tend to have (at least) three things in common; clear vision, great culture and exceptional execution” – Tim Metzner
What’s the difference between companies that are successful and those that aren’t? It’s having a clear vision and culture, defined and developed by a mission statement. You can have the best product or service in the world, but if you don’t have a vision and culture for your business being lived out daily, your competition will smash you, plain and simple. Are you driven enough to put your company on track? Or are you just willing to let it fall into disarray because you can’t be bothered to set the intellectual foundation for it?
It’s up to you. Hire people to develop your vision and culture for you if you want. Just be sure your business has them. Or don’t, and let the competition crush you.
Do you have stories about dead companies? Please share!