Partnering with Concept Curious, I created this logotype with a customized typeface for the new Internal Medicine division within Medical Center Clinic, a premier healthcare system located in Pensacola Florida.

After much brainstorming, I decided to extract the initials from Internal Medicine, forming “IM”, to create a contemporary minimalist word-mark.

The word was then integrated into various phrases used to promote certain keywords of Internal Medicine, such as “I’m healthy,” and “I’m devoted.”

My role consisted of:

Developing the logo type and brand language.

Creating the artwork and mock up deliverables.

Animating the logo with various treatments.