Partnering with Concept Curious, I created this logotype with a customized typeface for the new Internal Medicine division within Medical Center Clinic, a premier healthcare system located in Pensacola Florida.
After much brainstorming, I decided to extract the initials from Internal Medicine, forming “IM”, to create a contemporary minimalist word-mark.
The word was then integrated into various phrases used to promote certain keywords of Internal Medicine, such as “I’m healthy,” and “I’m devoted.”
My role consisted of:
Developing the logo type and brand language.
Creating the artwork and mock up deliverables.
Animating the logo with various treatments.