HIP Creative redesigned the JTS website with the sophistication and elegance of the brand in mind. The previous site was lacking this message to it’s visitors. An online shop was included in the build in order to expand their customer base, bringing the store experience online.
My role: Creative Director
- 60% increase of online visitors.
- 1000% increase in lead generations.
- 23% increase on landing page conversions.
I also directed “The Craft” – a live action spot focused on the art of creating a custom ring. Jewelers Trade Shop is different in that they create custom pieces in house, specifically, engagement rings. My direction was to show the whole process of creating an exquisite piece of jewelry, from sketchbook to the proposers hands.