Southern Pine Inspection Bureau is a name that represents integrity, quality and the leader in the industry.

SPIB began collaborating with Luke Infinger & HIP Creative Inc. over a year ago. Several months were spent working on the new branding, logo, color scheme, type treatments and copy, which collectively bring to life the attributes of SPIB: quality, integrity, consistency, commitment, and sustainability.

The  goal was to give SPIB a fresh look while still embracing their iconic letterforms that stamp pine wood across the world. Using these letterforms a new mark was arranged to carry SPIB into the next 100 years.

The new SPIB website offers many new or improved features that put SPIB on the cutting edge of website technology that include:

  • New & Improved Product Locator
  • Expanded Services Section
  • New FAQs
  • Mobile Friendly – Optimized for any device via Responsive Web Design (RWD)
  • Google Site Search

My role was to direct and manage the entire rebrand. I worked with Aaron Montford on designing the new look for SPIB. The development and programming of SPIB.org was completed by BuildingOnline Inc.