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Orthodontic practice growth is no longer about simply providing excellent clinical care. In today’s competitive landscape, orthodontists must master business strategy, team leadership, patient acquisition, and operational efficiency. That’s where orthodontic consultants like Luke Infinger come in. As the founder of HIP Creative and a trusted advisor to some of the fastest-growing orthodontic practices in the U.S., Luke has helped generate over $200 million in growth for his clients by transforming their practices into scalable, high-performing businesses.
This guide explores the role of orthodontic consultants, the services they offer, and what to expect when hiring one—especially if you're ready to break through growth ceilings and build a legacy practice.
Orthodontist Practice Management Consulting
Orthodontist practice management consulting focuses on helping orthodontists optimize every aspect of their business beyond clinical care. Consultants like Luke Infinger bring an outsider's entrepreneurial perspective to identify inefficiencies, streamline operations, and implement growth strategies tailored to each practice's unique goals.
Luke's approach is grounded in the belief that success requires more than clinical excellence; it demands a willingness to adopt innovative operational strategies and a mindset geared toward growth. He emphasizes that scaling a practice involves skills and a mindset not typically taught in dental school or residency.
Orthodontic Practice Management Consulting Services
Luke Infinger’s consulting services are comprehensive, addressing the multifaceted challenges orthodontic practices face. His offerings include:
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Brand Development and Positioning: Helping practices articulate their unique value propositions to stand out in competitive markets.
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Patient Acquisition and Retention Frameworks (PARF®): A proven system developed by HIP Creative that provides orthodontic practices with a turnkey solution for attracting high-quality leads, nurturing them, and converting them into long-term, satisfied patients.
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Operational Systems and Team Accountability: Implementing efficient operating procedures, data-driven decision-making models, and team accountability structures to streamline everything from patient onboarding to treatment coordination and financial tracking.
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Leadership Coaching for Practice Owners: Supporting doctors in stepping into their role as CEOs—not just clinicians—through 1:1 coaching and team development sessions, including culture-building, effective communication, team delegation, and performance management.
These services are designed to not only enhance the practice's profitability but also to improve the quality of life for the orthodontist and their team.
Orthodontic Practice Consulting and Business Strategy
Luke Infinger’s consulting philosophy is deeply influenced by his own entrepreneurial journey. As the CEO and co-founder of HIP Creative, he has overseen campaigns that have generated millions in revenue for clients while scaling his own company into a nationally recognized authority in orthodontic growth.
His business strategy consulting focuses on:
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Vision Alignment: Ensuring that the practice's goals align with the personal aspirations of the orthodontist.
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Scalability Planning: Developing strategies for sustainable growth, whether through expanding locations, increasing patient volume, or enhancing service offerings.
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Financial Modeling: Creating financial plans that support growth objectives while maintaining profitability.
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Exit Strategy Development: Preparing practices for future transitions, whether selling, merging, or passing the practice to successors.
By addressing these strategic areas, Luke helps orthodontists build practices that are not only successful today but are also positioned for long-term success and legacy building.
My Orthodontic Consulting Success Stories
Luke Infinger's impact is best illustrated through the success stories of the practices he has transformed:
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Harvey & Thomas Orthodontics: In March 2023, Dr. Thomas and his partner were on pace to hit $4.5 million in production across three locations. With Luke’s guidance, they more than doubled that number to $9.5 million before the end of the year .
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Murphy Orthodontics: Achieved $2.2 million in new revenue through the implementation of Luke's strategies.
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Multiple Practices: Several clients have experienced significant growth, such as a $4.5 million increase in the first year and scaling from $2 million to $26 million over seven years .
These examples underscore the transformative potential of strategic consulting in orthodontic practices.
What to Expect When Hiring a Consultant for an Orthodontic Practice
Engaging a consultant like Luke Infinger involves a comprehensive process tailored to the specific needs of your practice:
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Initial Assessment: Evaluating the current state of the practice, including operational efficiency, team dynamics, patient acquisition strategies, and financial health.
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Customized Strategy Development: Creating a tailored plan that addresses identified challenges and leverages opportunities for growth.
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Implementation Support: Assisting with the execution of strategies, including staff training, system integration, and process optimization.
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Ongoing Coaching and Evaluation: Providing continuous support to ensure strategies are effective and making adjustments as necessary to stay aligned with evolving goals.
Throughout this process, the focus remains on empowering the orthodontist to lead their practice confidently and sustainably.
Frequently Asked Questions (FAQs)
Q: How do I know if my practice needs a consultant?
A: If you're experiencing stagnation in growth, operational inefficiencies, high staff turnover, or challenges in patient acquisition and retention, a consultant can provide the expertise and perspective needed to overcome these obstacles.
Q: What makes Luke Infinger's consulting approach unique?
A: Luke combines entrepreneurial insight with a deep understanding of the orthodontic industry. His proprietary frameworks, like PARF®, and his emphasis on leadership development set his approach apart.
Q: Is consulting suitable for new practices?
A: Yes, early-stage practices can benefit significantly from consulting by establishing strong foundations, avoiding common pitfalls, and accelerating growth from the outset.
Q: How long does the consulting process take?
A: The duration varies based on the practice's specific needs and goals. Some initiatives may yield results in a few months, while comprehensive transformations may take a year or more.
Q: What is the investment required for consulting services?
A: Investment levels depend on the scope of services and the size of the practice. It's best to contact Luke directly for a customized proposal based on your practice's needs.
In conclusion, orthodontic consulting is a strategic investment that can propel your practice to new heights. With the right guidance, systems, and mindset, you can transform your practice into a thriving, scalable business that not only meets but exceeds your professional and personal aspirations. Luke Infinger's proven track record and comprehensive approach make him a valuable partner in this transformative journey.
