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Meet Luke
I believe that success is a choice. If you want something deeply enough and are willing to work for it, success isn’t just possible — it is inevitable!
“ I’ve brought myself by long meditation to the conviction that a human being with a settled purpose must accomplish this and that nothing can resist a will that will stake even existence for its fulfillment. ”
Benjamin Disraeli
I Built My Dream Business.
Now It’s Your Turn.
I Built My Dream Business. Now It’s Your Turn.
As an entrepreneur, my first goal was to quickly grow and expand my business. But now, as a husband and a father to 2 little kids, family occupies the top spot in my priority list.
I’m still passionate about growing businesses, but financial success is no longer my #1 goal. Instead, I’m driven by a desire to help people like you follow your dreams and achieve your business, lifestyle, and family goals.
First, your orthodontic practice must make money — hopefully, a lot of it. Once that becomes easy, your goals will change. So, I’ll help you create a business that multiplies while enabling a long-term plan for the life and lifestyle you desire.
My life is 100x more fulfilling now that I’ve grown a business that genuinely works for myself and my family. I’ve done the same for dozens of orthodontists, and I can do it for you, too.
Why Work With Me?
Why Work
With Me?
When I was a 15-year-old kid in Pensacola, Florida, every week, I would ask my mom to drop me off at the local Chick-fil-A.
Every week, I would fill out a job application.
When they didn’t call, I would have mom drag me down again the next week to fill out another application.
I kept this up for months until, one day, the manager came out from the office holding a stack of job applications — all of them mine — and offered me the job on the spot.
My career has been defined by that same persistence and determination to succeed for myself and my partners. I believe if you want something badly enough and you’re willing to put in the necessary physical and mental work every day, your dreams will become reality.
When you work with me, I’ll show you exactly how to get what you want from your life — more money, flexibility, and fewer headaches. If you follow the steps we lay out for you, your practice and life will thrive like never before.
This Experience Stayed With Me Throughout My Life
My career has been defined by that same persistence and determination to succeed for myself and my partners. I believe if you want something badly enough and you’re willing to put in the necessary physical and mental work every day, your dreams will become reality.
When you work with me, I'll show you exactly how to get what you want from your life — more money, flexibility, and fewer headaches. If you follow the steps we lay out for you, your practice and life will thrive like never before.
My Journey
From Fast-Food to Growth Partner to 8-Figure Orthodontists
Identifying The Opportunity
I didn’t set out to dominate the orthodontic industry. I initially moved to New York City to pursue a career in motion graphics. Later, I headed back home to Pensacola, Florida, and started a video marketing agency where I began working with an inspired orthodontist named Dr. Ben Fishbein.
Not long after meeting Dr. Fishbein, I saw the tremendous growth opportunity for orthodontists willing to embrace change in an industry that had been doing things the same way for decades.
So, I dove all in. I studied hundreds of offices to understand every aspect of the orthodontic industry — from marketing to operations — and reverse-engineer the success of the best practices.
When I started working with Dr. Fishbein, he was producing just around $2.4 million from a 1-office practice. Today, after 7 years of partnership, he runs 8 locations, bringing in over $26 million in annual revenue.
Growth Framework
Building The Orthodontic Growth Framework
Most practices focus on marketing when they want to grow, but marketing isn’t enough.
Through partnering with dozens of growth-oriented practices, I learned that an orthodontic practice is a delicate ecosystem that must operate optimally to scale profitably.
Yes, you need leads, but they don’t do any good if your operations can’t turn those leads into consults. And unless you’re running short and efficient consults that minimize the burden on the orthodontist, you’ll never reach the capacity or profitability of your top competitors.
Plus, if you’re not maximizing technology, like digital consults, online booking, and automated appointment follow-up, you’re not in the game to compete.
At my agency, HIP, we distilled everything I learned into a framework we called PARF® (the Patient Acquisition & Retention Framework). When I started to apply these principles at new practices nationwide, we saw the results were universally mind-blowing when — and this is important — the doctor had a clear goal for growth and was willing to put in the necessary work to get there.
Seeing The Bigger Picture
Today, I can help orthodontists grow precisely because I’m not an orthodontist. I’m not a former Treatment Coordinator, either. I’ve never worked inside an orthodontic practice. I approach the business of orthodontics with an entrepreneur’s mindset.
What is working for other top practices? What outdated strategies are no longer effective? And what changes must you, the orthodontist, make to get out of your own way and let the practice thrive?
I’ve overseen social media ad programs that generated hundreds of thousands of leads for our clients. I’ve rolled out speed-to-lead processes that converted thousands of “bad leads” into patients. And I helped develop a software, PracticeBeacon, that automates the ideal lead follow-up process for orthodontic offices.
I’ve also worked hand-in-hand with orthodontists to advise them on expansion plans, implementing Chief Operations Officers (COO) and rolling out revenue-boosting, centralized call centers.
I know the business of orthodontics inside and out, and I know which levers to pull to kickstart the growth of your practice — whether you’re at $2 million or $10 million — if you’re ready to put in the work.
Do You Want More Patients, Less Stress, & Increased Flexibility In Your Life?
Growing an orthodontic practice in today’s market isn’t complicated with the right tools — I’ve helped dozens of practices all over the country grow exponentially while improving their quality of life.
However, in order to transform your life, business, and personal finances, you must first believe explosive growth is possible for you. Then you need to commit to making important changes in your life and business in service of achieving your goal.
The industry is growing so fast that anyone can grow if they are willing to try. If you want to grow, you believe it’s possible, and you are prepared to make the necessary investments to make it happen, let me help you open the doors to your new reality.
My Companies
I’ve started and run 3 leading brands in their industries.
More Breakthrough Orthodontic Success Stories
$2.2M in New
Revenue
$4.5M Growth
in Year #1
$2M to $26M
in 7 Years
$2M to $26M
in 7 Years
$4.5M Growth
in Year #1
$2.2M in New
Revenue
An Exclusive Look Inside The Nation’s Fastest Growing Orthodontic Practices
My best-selling book series pulls back the curtain to hand you the systems, strategies, and mindset strategies of an 8-figure orthodontic practice.
