Orthodontic Marketing Strategist

Experienced  Marketing Strategist For Orthodontists

Most orthodontists don’t need more marketing ideas.

They need a strategy.

A strategy that produces predictable starts, higher case acceptance, better margins, and a practice that doesn’t demand their soul in exchange for success.

Because here’s the truth: marketing alone does not grow an orthodontic practice.

A great website can’t fix a broken consult process.
More leads won’t solve poor follow-up.
More ads won’t magically create a high-performing team.

This is exactly why the role of an Orthodontic Marketing Strategist matters more today than ever before.

At its highest level, an orthodontic marketing strategist isn’t someone who “runs ads.” It’s someone who builds the complete growth engine—one that aligns your brand, your patient acquisition system, your conversion process, your operations, and your leadership into one cohesive system.

That’s what Luke Infinger does.

Luke isn’t a marketer. He’s a strategist. A growth architect. And the trusted advisor behind some of the fastest-growing orthodontic practices in the country.

In this guide, we’re going to break down what an Orthodontic Marketing Strategist truly is, why your practice needs one, and what the step-by-step growth blueprint looks like when done the right way.

What Is an Orthodontic Marketing Strategist?

An orthodontic marketing strategist is responsible for building a full-funnel system that generates consistent patient starts—not just leads.

That means they help orchestrate:

• Your positioning (what makes your practice different)
• Your messaging (why people should choose you)
• Your marketing channels (how you get attention and inquiries)
• Your conversion systems (how inquiries turn into starts)
• Your retention and referral engine (how your patients become your best marketers)
• Your KPIs (how growth is tracked and optimized weekly)

In other words…

A strategist doesn’t focus on one tactic.

They focus on the entire machine.

Because when your growth machine is engineered correctly, you don’t need random marketing “campaigns.”

You need consistency.
You need predictability.
You need a system that compounds.

Why Most Orthodontic Practices Plateau

Most orthodontists reach a stage where growth slows down even though they’re still working hard.

They still have patients.
They still have staff.
They still have revenue.
But they’re stuck.

This is what Luke calls being “successfully stuck.”

You’re not failing—but you’re not scaling.
You’re busy—but not building.
You’re earning—but not free.

And the reason is usually one of these:

1. Your Practice Lacks a Clear Growth Strategy

You may be doing marketing, but you’re not operating from a growth blueprint. You’re reacting instead of leading.

2. You’re Relying on Tactics Without Systems

Many practices run ads, post on social media, or pay for SEO… but they don’t have a cohesive funnel built to convert at scale.

3. Your Team Isn’t Trained to Convert

Marketing gets the patient in the door. The experience and consult process determines whether they start.

4. You Don’t Track the Right Numbers Weekly

Most practices track production monthly—but growth is won and lost in weekly KPIs.

This is why Luke’s approach is so powerful: he doesn’t just “market.”
He builds a strategic growth ecosystem.

The Growth Blueprint: What an Orthodontic Marketing Strategist Builds

Here is the step-by-step blueprint Luke uses to help orthodontic practices create growth that is measurable, scalable, and sustainable.

Step 1: Positioning That Makes You the Obvious Choice

Your marketing will never outperform your positioning.

If your practice looks like every other orthodontic practice, patients compare you on price, location, and convenience.

A strategist helps you define:

• What you stand for
• Who you serve best
• What you’re known for
• Why patients should choose you over anyone else

This becomes the foundation of your brand and marketing.
It makes you different, not louder.

And in today’s market, different wins.

Step 2: Messaging That Converts Attention Into Trust

Most practices talk about themselves like this:

“State-of-the-art technology, friendly staff, and amazing results.”

That’s not a message. That’s background noise.

A strategist develops messaging that speaks directly to patient desires:

• Confidence
• Convenience
• Speed
• Comfort
• Financial flexibility
• Trust
• A great experience for their child

Marketing isn’t about what you do—it’s about how your patient feels and what they believe they’re getting.

When messaging is aligned, conversion rates rise.

Step 3: A Digital Presence That Works Like a Salesperson

Your website and online presence should not be a digital brochure.

It should be a conversion engine.

A high-performing orthodontic website must:

• Load fast (especially on mobile)
• Make scheduling easy
• Build trust instantly
• Be structured for SEO and local search
• Tell a compelling story
• Feature social proof (reviews, testimonials, results)
• Guide the patient to action on every page

If your website isn’t converting, you’re paying more for every lead and leaving money on the table.

A strategist ensures your digital foundation is built to scale.

Step 4: Patient Acquisition That Is Predictable (Not Random)

A growth-focused orthodontic marketing strategist builds your patient acquisition system using multiple channels, such as:

• Local SEO
• Google Ads
• Social Ads
• Retargeting
• Referral systems
• Community visibility strategies
• Reputation management
• Content that ranks and converts

But the strategy is not “do everything.”

The strategy is: build what works in your market, then scale it intelligently.

A strategist will also track:

• Cost per lead
• Cost per start
• Conversion by channel
• Lead quality by source
• ROI per campaign

That’s how practices grow sustainably—not with luck.

Step 5: Conversion Systems That Turn Leads Into Starts

This is where the real money is.

Most practices waste leads because they don’t have systems for:

• Same-day starts
• Follow-up automation
• Phone call training
• Consult scripting
• Reducing no-shows
• Financing presentation
• Making patients feel confident and ready

A strategist works with your team so they don’t just “take calls.”

They convert inquiries into starts.

This alone can radically increase growth—without spending more on marketing.

Step 6: Team Training That Removes the Bottleneck

Your marketing is only as strong as the team delivering the experience.

If your front desk is overwhelmed, if your consult process is inconsistent, or if your treatment coordinator lacks confidence… growth slows down.

That’s why Luke’s approach includes training and operational strategy.

When your team is aligned, trained, and accountable:

• Patients feel confident
• Consults become predictable
• Case acceptance rises
• The practice becomes calmer
• Growth becomes sustainable

Your systems shouldn’t depend on one “rockstar staff member.”
They should be built into the culture.

Step 7: Weekly KPIs That Keep You on Track

The best practices track growth weekly.

Not monthly.
Not quarterly.
Weekly.

A strategist creates a KPI system that tracks things like:

• New patient leads
• Consults scheduled
• Shows vs. no-shows
• Case acceptance rate
• Same-day starts
• Cost per start
• Production per chair time
• Marketing ROI

This turns your practice into a scoreboard-driven operation.

Because when you track what matters, you can predict outcomes.

Step 8: Scale the Practice Without Losing Your Life

Most orthodontists think scaling means working more.

But growth should create freedom—not stress.

That’s why Luke’s philosophy is different:

The goal isn’t just to grow revenue.

The goal is to build a practice that creates:

• A high-performing team
• Operational efficiency
• Predictable patient starts
• Strong margins
• Time freedom
• Wealth and lifestyle flexibility

This is how you scale for legacy—not burnout.

Why Luke Infinger Is Different

Luke Infinger isn’t just someone who understands marketing.

He understands orthodontic practice performance at the highest level.

He is a best-selling author, speaker, and advisor who has helped orthodontic practices generate over $200 million worth of documented growth in the last seven years through proven systems, strategy, and leadership transformation.

But what his partners value most isn’t just growth…

It’s clarity.

It’s confidence.

It’s the feeling of finally running a practice with structure, momentum, and control.

Because when you have the right strategy, you stop guessing.

You start scaling.

Do You Need an Orthodontic Marketing Strategist?

If you want:

• More starts
• Better conversion
• Stronger systems
• Higher margins
• More predictability
• More freedom

Then yes.

An orthodontic marketing strategist isn’t a luxury.
They’re the difference between “working hard” and building something that compounds.

Because in the end, marketing is not about getting attention.

It’s about building a practice that grows year after year—while giving you the life you actually wanted when you became an orthodontist.

And that’s the difference between a marketer…

…and a strategist.