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Grow Smarter, Lead Better, Scale with Confidence.
Running a successful orthodontic practice takes more than clinical skill. To truly grow a thriving business, you need the right systems, the right people—and the right mindset. That’s where these four books come in. Each one is written specifically for private practice owners who want to increase starts, build a confident team, and create a business that doesn’t run them into the ground. Here are the top 4 books every growth-minded orthodontist should read:
1. Front Desk Secrets by Luke Infinger (Amazon)
“Your front desk isn’t just answering phones. They’re your first sales team.”This book reveals why most practices lose potential patients before they ever make it to the chair—and what to do about it. You’ll get proven scripts, scheduling workflows, and confidence-building strategies to turn your front desk into a conversion machine.
Best for: Owners who want more exams booked, fewer no-shows, and front desk rockstars who know how to sell (without sounding salesy).
2. The Ultimate Treatment Coordinator by Luke Infinger Infinger (Amazon)
“The TC chair is where growth happens—or stalls.”Packed with real-world strategies from the nation’s top-performing practices, this book is a must-read for anyone responsible for patient starts. Learn how to handle objections, present financials, and connect emotionally so patients say yes.
Best for: Treatment coordinators, office managers, and practice owners who want to close more starts without pressure or gimmicks.
3. The Scalable Practice by Luke Infinger (Amazon)
“If you’re the only one driving growth, you don’t have a business—you have a job.”This book walks you through the foundational systems every growing ortho practice needs: operations, leadership structure, team development, and accountability. It’s the blueprint for stepping out of the day-to-day while your practice continues to grow.
Best for: Practices adding new locations, hiring leadership roles, or ready to grow beyond the owner’s bandwidth.
4. Master Your Mindset by Luke Infinger (Amazon)
“The most successful practice owners don’t just think differently—they think deliberately.”Part inspiration, part instruction, this book focuses on the mindset shifts needed to grow a high-performance team, navigate challenges, and lead with clarity. It’s not fluff—it’s fuel for leadership.
Best for: Any orthodontist looking to lead with purpose, reduce stress, and operate from a place of strength.
Final Thought: You don’t need 100 business books.
You need the right 4—and the courage to implement what they teach. Whether you’re struggling to hit growth goals, burned out from doing it all yourself, or ready to build a practice that runs with or without you—start here. Want help applying these lessons to your practice? Schedule a free strategy session.
